Indian industry
India is among the world's largest and fastest growing market for milk and milk products, given the facts that it's an important commodity in the dietary chart of the country's middle-class population.
The International Market Analysis Research and Consulting Group (IMARC), a leading advisor on management strategy and market research worldwide, studied the current and future opportunities in the dairy market whereby, it clearly indicated that India represented one of the most lucrative dairy markets and that the sales of the dairy products in India would double its size from the current Rs 2.6 trillion to around Rs 5.1 trillion by 2016. The study was undertaken by using both desk research and qualitative primary research analysing the three aspects of the Indian dairy market.
"Overall, India is the largest milk producer in the world, as an estimated 112.5 million tonnes of milk production has been recorded since 2010 by the government which is claimed to be a good progress," Tapan Jha, corporate communications officer, National Dairy Development Board (NDDB), informed FnB News in a chat over telephone.
Jha confirmed that indeed there was scope for development of the dairy sector, but lot more focus should be given on "automation" and that the industry should adopt a scientific approach and methodical improvements of animals, better cattle breeding facility, for instance, Europe which has wholly adopted a scientific approach. Everything there is fully automated.
He said that the dairy sector had grown over the years and that it had pitched automation in the latter stages of milk production but the former stages, which include milking the cow or a buffalo and supplying milk, were still being performed manually in remote villages in our country today.
"The rural India has a lot of liquid milk but there is a shift in the consumer demand in the urban sector, whereby consumers are increasingly preferring processed milk products such as cheese, butter and ghee, unlike rural people," Jha said.
In this rapidly changing world and a highly competitive globalised economy, there is a need to exploit the available resources to the maximum. The best technologies developed in India and abroad should be brought to use to cope with the rising domestic demand for dairy products.
Second, more emphasis on improving productivity of cattle is needed. "Much scope is there for the dairy industry in our country but the productivity of the animal such as the cow, buffalo or cattle is minimum. It can be obtained only by giving special attention to this sector," Devendra Shah, chairman, Parag Milk Foods Pvt. Ltd, said. He added that more technological advancements should take place in the sector which is also one of the reasons that the industry has not improved in terms of animal productivity.
Despite India having one of the largest cattle populations on the planet, the productivity of a cow or buffalo to produce the milk is still very limited and that the processing operations for milk production are needed to be handled efficiently.
India is among the world's largest and fastest growing market for milk and milk products, given the facts that it's an important commodity in the dietary chart of the country's middle-class population.
The International Market Analysis Research and Consulting Group (IMARC), a leading advisor on management strategy and market research worldwide, studied the current and future opportunities in the dairy market whereby, it clearly indicated that India represented one of the most lucrative dairy markets and that the sales of the dairy products in India would double its size from the current Rs 2.6 trillion to around Rs 5.1 trillion by 2016. The study was undertaken by using both desk research and qualitative primary research analysing the three aspects of the Indian dairy market.
"Overall, India is the largest milk producer in the world, as an estimated 112.5 million tonnes of milk production has been recorded since 2010 by the government which is claimed to be a good progress," Tapan Jha, corporate communications officer, National Dairy Development Board (NDDB), informed FnB News in a chat over telephone.
Jha confirmed that indeed there was scope for development of the dairy sector, but lot more focus should be given on "automation" and that the industry should adopt a scientific approach and methodical improvements of animals, better cattle breeding facility, for instance, Europe which has wholly adopted a scientific approach. Everything there is fully automated.
He said that the dairy sector had grown over the years and that it had pitched automation in the latter stages of milk production but the former stages, which include milking the cow or a buffalo and supplying milk, were still being performed manually in remote villages in our country today.
"The rural India has a lot of liquid milk but there is a shift in the consumer demand in the urban sector, whereby consumers are increasingly preferring processed milk products such as cheese, butter and ghee, unlike rural people," Jha said.
In this rapidly changing world and a highly competitive globalised economy, there is a need to exploit the available resources to the maximum. The best technologies developed in India and abroad should be brought to use to cope with the rising domestic demand for dairy products.
Second, more emphasis on improving productivity of cattle is needed. "Much scope is there for the dairy industry in our country but the productivity of the animal such as the cow, buffalo or cattle is minimum. It can be obtained only by giving special attention to this sector," Devendra Shah, chairman, Parag Milk Foods Pvt. Ltd, said. He added that more technological advancements should take place in the sector which is also one of the reasons that the industry has not improved in terms of animal productivity.
Despite India having one of the largest cattle populations on the planet, the productivity of a cow or buffalo to produce the milk is still very limited and that the processing operations for milk production are needed to be handled efficiently.
No comments:
Post a Comment